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Blogger to Blogger

Fashion

Brazil has a global reputation for enjoying a vibrant and exciting culture – so it’s little surprise to discover the country has a dazzling fashion scene as well. With a shared passion for bright colours, innovative designs and sustainable methods, Brazilian fashion designers love to draw on their country’s rich history and multicultural roots, and to reflect this in their spectacular designs.

“We have different cultures in one country so I think it’s very good for fashion,” says Mariah Bernardes, a Brazilian fashion designer and fashion blogger with more 530,000 followers on Instagram. “I love to search and try to anticipate new trends [in Brazilian fashion].”

Mariah Bernardes

Mariah Bernardes

Any woman who is interested a little by fashion and the internet, in Araçatuba, knows the blogger Mariah Bernardes. One of the most influential bloggers in the world and with her page for eight years on the air, Mariah splits her busy schedule between appointments, press and family. Mariah's fame is worldwide: with over 500,000 followers on Instagram, you can see reviews of her looks or lifestyle in multiple languages. In their social networks it is possible to follow, almost in real time, their business trips, honeymoons and romantic walks. Despite the global reach, Mariah says that Araçatuba plays a very important role, both in her personal and professional life, because it was in this city that everything began.

Silvia Garcia

Silvia Garcia

Born in Lugo, she lives and works in Vigo. Spanish fashion blogger Sílvia Garcia has also lived in Leon, Madrid, Paris and London. She created the blog to share her passion for fashion, just could not imagine that she would accumulate more than 20 million visits. She currently works as a stylist and has worked with fashion magazines and companies such as H&M, Cost, Pull&Bear, Harpers Bazaar and Telva. Her style ranges from bohemian to rock. Ads, collaborations and even own manufacturing company complete their daily work on the Blog.

But it’s not just about great design. From stunning, heavily beaded dresses that come with labels recording the name of the seamstress that created the garment and the number of hours she spent working on it, through to cute and very wearable shoes made from completely recycled materials, Brazilian designers are constantly looking for new ways to make their designs and products as socially and environmentally responsible as possible.

They want their clothes to look good and to have a playful spirit, but also to satisfy their desire to create products that have a minimal waste footprint and, if possible, give something back to society.

“Our mission as a brand is to bring awareness and make people more conscious of the social and environmental problems in the world”

shoe designer Barbara Mattivy

“Our mission as a brand is to bring awareness and make people more conscious of the social and environmental problems in the world,” says shoe designer Barbara Mattivy, who creates brightly patterned vegan casual sandals made from vintage fabrics and recycled rubber tyres for her label INSECTA. “Our shoes are not just a product but a way for us to pass this message on.”

But this deep thread of awareness running through Brazilian fashion certainly doesn’t make clothing in this country boring or too serious.

On the contrary, Brazilian designers specialise in injecting their clothing with the enthusiasm and deep sense of fun that is evident throughout the country, from carnival parties to Copacabana Beach. It’s a natural exchange of energy and ideas, making Brazil one of the best places in the world to find exciting and original new designs.

"One of the things Brazil has working for it is that it’s a country that really supports their own — their own production, their own artists, and even their own trade”

GQ Portugal’s Online Editor Sara Andrade

Coffee

Smooth and fruity, rich and aromatic. Coffee-lovers are constantly finding different ways to describe the complex layers of flavour present in the beans produced by the flourishing Brazilian coffee industry.

Brazilian coffee is widely considered to be the best in the world and accounts for one third of all coffee consumed across the globe. So there’s a good chance the latte you savoured this morning was made from a batch of freshly ground Brazilian beans.

The best part is that coffee produced in Brazil – which is exported to 127 countries globally – isn’t just delicious, but ethical as well.

Hugo Rocco

Hugo Rocco

In 2015, the paranaense Hugo Rocco won the second Brazilian Aeropress Championship. The competition is specific to those who master the method of extraction of this coffee maker and was the first competition that Hugo participated. He is a coffee hunter and one of the creators of the Moka Club coffees club. On the site of the venture, Hugo maintains a blog, where he brings valuable tips to coffee lovers.

Ryoko Iwata

Ryoko Iwata

Ryoko is a Japanese "moved" to coffee. She maintains the site "I Love Coffee" with infographics, facts, quizzes and other fun visual things about coffee. She did not like coffee until 2009, when she moved to Seattle, USA, the coffee capital of the world. Because of this, she became interested in the drink and fell in love. She worked in education and started the site as a hobby, to share his passion for coffee with the world. Ryoko maintains two versions of the site: in English and Japanese. The site has turned into a bestselling book entitled "Coffee gives me superpowers."

Brazilian coffee producers are renowned for the level of care they bring to the growing process, from hand-planting beans to monitoring trees in different parts of their plantations using advanced technology.

“They care about the nature here,” says self-proclaimed Brazilian coffee hunter and coffee nerd Hugo. “It’s very important to know everything that we put into the coffee tree.”

Farmers across the country are committed to organic processes and fair trade policies, proving the industry has come a long way since the first bean was planted there almost 300 years ago.  The industry adheres to careful agricultural management that takes into account variations in terrain and climate across the country’s 13 distinct coffee regions, ensuring the resulting crops are as sustainable as they are tasty.

“Each region has a need, has a particularity and needs different cultural practices,"

says a coffee grower from the Boa Esperança region, André Luiz Reis.

Brazilian farmers produce two main types of beans, arabica and robusta, but each take on dramatically different flavours in when grown across the country’s different coffee regions.

“In Brazil you can taste different coffee because it’s such a huge country,” says Hugo. “You can get fruity coffee, floral coffee, chocolate coffee.”

To really savour the taste of their coffee Brazilians will usually drink it black or, occasionally, with a dash of milk, and they will drink around 80L per person each year with demand continuing to grow.

Fortunately the coffee industry in Brazil is succeeding in keeping up with this demand. Coffee production in Brazil continues to rise, with the 2015/16 crop harvest yielding 45.6 million 60kg bags of coffee, up from up from 44.21 million bags the previous year.

With so much care and attention given to the production of Brazilian coffee it is little surprise that it’s popularity continues to grow, especially among discerning coffee drinkers passionate about using beans grown by engaged and thoughtful farmers.

Meat

If you’ve ever been lucky enough to have dinner at a Brazilian restaurant you’ll know that meat – especially richly flavoured, charred pieces of barbecued meat – takes a starring role in this country’s cuisine.

From grilled steaks sprinkled with crunchy crystals of rock salt to marinated chunks of beef threaded onto skewers and roasted or the country’s much-loved slow cooked meat stew feijoada, there are so many ways to enjoy the incredibly high quality items produced by the booming Brazilian meat industry.

Andre Dias

André Dias

Created in the beggining of 2012, the BBQ EM CASA is a youtube channel which teach the best and most delicious barbecues recipes for meat lovers. André Dias controls and hosts all of recipes. He is from Rio de Janeiro and he always has been passionate about barbecues. André also shows how to clean and maintain a barbecue, as well as more elaborate recipes of any cut and type of meat. The success of the channel has made him adventurous for other projects: today, in addition to recording videos, also sells accessories, condiments and gifts with the brand BBQ EM CASA.

Klaus Glaetzner

Klaus Glaetzner

From childhood, Klaus already liked to do a barbecue, only with his father, and later by himselve. Klaus made meats in a small charcoal oven. Ten years ago, he was studying the subject and then, he discovered that he could be make a lot of meats at the same time on a gas grill. After returning from a trip to the USA, where Klaus discovered that every family had a gas oven in the garden, he decided to buy his own gas oven. Today he shares his barbecue experience for Youtube, where he has 71 thousand subscribers.

Indeed, it’s no coincidence that Brazilians love consuming meat. Their country is now the biggest producer and exporter of beef in the world, beating out other prominent meat producing countries including Australia and the US.

Demand for Brazilian steaks are at a peak around the world, so the country’s cattle farmers are taking a carefully calculated approach to making sure they not only keep up with demand but also surpass flavour expectations.

“If you look at consumers these days, they don’t just want low cost,” says Leonardo Alencar, the Head of Market Intelligence for Minerva Foods, a major producer of meat in Brazil. “They want low cost, they want quality and they want to know where the food is coming from.”

They are vigilant in making sure they keep on top of the all-important quality controls, but they are also becoming increasingly passionate about delivering their customers with a sustainable product that not only avoids damaging the environment in which it’s produced but actually tries to make it better.

“Brazil is the home of the Amazon rainforest, the most important tropical rainforest in the world,” says Marcio Nappo, Director of Sustainability at Brazilian company JBS, which is the largest meat processing company in the world. “We are very concerned about sourcing raw materials from farms involved in deforestation or even farms that are using indigenous land areas to raise cattle.”

The Brazilian meat industry ensures high quality products by embracing various forms of technology – including satellite monitoring of grazing land and herds. Enormous care goes into the breeding of the various Brazilian cattle breeds (including Nelore, Ongole and Wagyu) with farmers going so far as to provide tailored diets according to a cow’s age and breed, not unlike a human visiting a nutritionist to get just the right diet.

It is a holistic approach but then, as self confessed meat-lover and host of Youtube channel Barbecue em Casa Andre Dias puts it, the Brazilian meat industry is all about “the pursuit of perfection” – and anyone who has tasted the produce there would undoubtedly agree they have succeeded in their mission.

Games

From Grand Theft Auto to Minecraft, Mortal Combat to FIFA Soccer, video games have captured the imagination of millions of people around the world.

It’s a booming industry – and Brazil is one of its most exciting growth markets.

The rich visuals, interactivity and creativity that define many of the best video games are a natural match with the vibrant and engaged Brazilian culture, so it’s hardly surprising that gaming has become increasingly popular there over the past 30 years.

Diogo Braga

DIOGO BRAGA

Diogo Braga (Didi Braguinha) is co-creator of Matando Robôs Gigantes (MRG), POP Culture website and one of the 30 largest Podcasts in Brazil, with an average of 250 thousand unique downloads per episode. On his Youtube channel, Diogo makes games reviews, interviews with pop culture personalities and events coverage. He is expert in independent games developer, called “indie”, He created, in 2015, the “Muvuca Games”, crowd development project to develop games in partnership with the gamers themselves. In 2013, MRG was chosen among the 25 biggest influencers of the Brazilian internet, along with names such as Felipe Neto, Rafinha Bastos, Jovem Nerd and Bruno Torturra.

Kim Richards

KIM RICHARDS

In 2012, Britain’s Kim Richards began editing vídeos for the Yogscast entertainment channel. Bit by bit she began to appear in front of the cameras, making gameplays and games reviews. Kim also cover important events in the gaming world, interview industry personalities and makes daily videos of her wandering around the world. In 2016 she gained her own network channel (Yogscast Kim), which already has more than 150 million reproductions. That same year, she was one of the mean speakers at Insomnia58, an important gaming event in England. As a journalist, she contributed with some important renowed publications (Pc Gamer, Playstation Magazine, Gamemaster), as well as texts for more traditional publications sucha as The Guardian newspaper. Although she living in the country where she was born, Kim has lived in several places like Colombia, Venezuela, Norway, China and Scotland.

In fact, games sales in Brazil are currently at an all time high, reaching more than $1.6 billion in 2016. But even more exciting is the growth of the country’s video game development industry, which is flourishing now more than ever.

Brazil has numerous internationally successful development companies currently producing games for both the local and global market (including Aquiris in Porto Alegre and Behold Studios in Brasília) and these companies are celebrating the wide spectrum of talent across the country and finding ways to bring artists of all stripes together to work on common projects.

“We have a large amount of talent here in Brazil and they come from [different industries such as] advertising and software,” says Israel Mendes from Aquiris.

Free-to-play PC games continue to be popular with the millions of gamers (both male and female) across Brazil, while smartphone and tablet games are also on the distinct rise – but the choice of games is varied, with the FIFA games leading the market, closely followed by Minecraft and Call of Duty.

One of the main elements that attracts Brazilians to gaming is the opportunity it offers them to interact with fellow gamers from around the world, as well as other cultures, and more than half of the people who play in Brazil choose to do so using translation or dubbing into other languages.

But ultimately the key to capturing the hearts of Brazilian gamers is artistry, creativity and originality, and as the demand for new games grows, so will opportunities for locally-based game development companies.

“We believe games are art,” says Guilherme Mazzaro, producer at Behold Studios, which created the wildly popular game Knights of Pen & Paper. “As long as you believe and have passion, you will find people who love games as well.”