Brazil has a global reputation for enjoying a vibrant and exciting culture – so it’s little surprise to discover the country has a dazzling fashion scene as well. With a shared passion for bright colours, innovative designs and sustainable methods, Brazilian fashion designers love to draw on their country’s rich history and multicultural roots, and to reflect this in their spectacular designs.
“We have different cultures in one country so I think it’s very good for fashion,” says Mariah Bernardes, a Brazilian fashion designer and fashion blogger with more 530,000 followers on Instagram. “I love to search and try to anticipate new trends [in Brazilian fashion].”
Any woman who is interested a little by fashion and the internet, in Araçatuba, knows the blogger Mariah Bernardes. One of the most influential bloggers in the world and with her page for eight years on the air, Mariah splits her busy schedule between appointments, press and family. Mariah's fame is worldwide: with over 500,000 followers on Instagram, you can see reviews of her looks or lifestyle in multiple languages. In their social networks it is possible to follow, almost in real time, their business trips, honeymoons and romantic walks. Despite the global reach, Mariah says that Araçatuba plays a very important role, both in her personal and professional life, because it was in this city that everything began.
Born in Lugo, she lives and works in Vigo. Spanish fashion blogger Sílvia Garcia has also lived in Leon, Madrid, Paris and London. She created the blog to share her passion for fashion, just could not imagine that she would accumulate more than 20 million visits. She currently works as a stylist and has worked with fashion magazines and companies such as H&M, Cost, Pull&Bear, Harpers Bazaar and Telva. Her style ranges from bohemian to rock. Ads, collaborations and even own manufacturing company complete their daily work on the Blog.
But it’s not just about great design. From stunning, heavily beaded dresses that come with labels recording the name of the seamstress that created the garment and the number of hours she spent working on it, through to cute and very wearable shoes made from completely recycled materials, Brazilian designers are constantly looking for new ways to make their designs and products as socially and environmentally responsible as possible.
They want their clothes to look good and to have a playful spirit, but also to satisfy their desire to create products that have a minimal waste footprint and, if possible, give something back to society.
“Our mission as a brand is to bring awareness and make people more conscious of the social and environmental problems in the world”
“Our mission as a brand is to bring awareness and make people more conscious of the social and environmental problems in the world,” says shoe designer Barbara Mattivy, who creates brightly patterned vegan casual sandals made from vintage fabrics and recycled rubber tyres for her label INSECTA. “Our shoes are not just a product but a way for us to pass this message on.”
But this deep thread of awareness running through Brazilian fashion certainly doesn’t make clothing in this country boring or too serious.
On the contrary, Brazilian designers specialise in injecting their clothing with the enthusiasm and deep sense of fun that is evident throughout the country, from carnival parties to Copacabana Beach. It’s a natural exchange of energy and ideas, making Brazil one of the best places in the world to find exciting and original new designs.
"One of the things Brazil has working for it is that it’s a country that really supports their own — their own production, their own artists, and even their own trade”