What if a man’s Twitter followers came to life, prompting a crowd of people to swarm around him? Imagine a 3D piece of architecture continuously changing shape and texture as it charges forward on two legs.
Such surreal scenarios are not just the stuff of dreams. They are two examples of 21st century masterpieces by Universal Everything, a Sheffield digital design studio breaking new ground in creative visualisation through visionary thinking and high-tech tools.
The aforementioned architectural ‘video sculpture’ was shown at Beijing’s Museum of Fine Arts, Ars Electronica in Linz, and other art spaces, and ultimately caught the attention of Hyundai.
The Seoul automaker commissioned Universal Everything to create a bespoke adaptation of it to highlight the brand’s recycling process.
The result: Running Man, a riveting motion capture video and musical score which visualises the evolution of smouldering steel in human-like form into automobile and then back into steel again. The work was displayed in three locations, including New York’s Times Square.
“A significant proportion of our time is spent developing our own art pieces, prototypes and concepts and releasing them into the world in museums, exhibitions and galleries,” says Matt Pyke, Universal Everything’s founder and creative director, “Then they get seen by brands and turned into commercial commissions.”