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NOAH LYLES AND TDK SWITCHING TRACK TOGETHER

When Noah Lyles was growing up in the U.S., he didn’t think about being one of the fastest athletes ever in track and field.
His first thought was taking care of his asthma on a daily basis. His second was about becoming a star in other sports.

“I wanted to be a gymnast or basketball player when I was younger,” said the 22-year-old at a recent TDK Rising Stars Clinic, sponsored by the IAAF (International Association of Athletics Federation). “Track is something that I fell into. But I wasn’t even a sprinter. I was a high jumper.”

Even so, his parents were both track stars in college, and since they were a good natured, competitive family, Noah and his brother Josephus eventually gravitated to racing while in high school. Noah recalls that there were some distinct turning points in his life. “In 2012, my brother and I watched the opening ceremony of the Olympics,” he says. It was then, watching their hero Jamaican sprinter Usain Bolt go on to win the gold medal in both the 100 and 200-meter race, that the Lyles’ mutually decided they would be running stars.

“There was another point around 2014 that we decided to become pros right out of high school. Those two goals gave us the inspiration to be the best.”

Focusing on myself is way more important. I can’t control what they do, but I can control everything I do.

Noah Lyles

SHIFTING GEARS

Before Noah Lyles places his feet in the starting blocks, he sets goals and has a plan. That way, by the time he is ready to race, all he needs to think about is the sound of the starting gun. He knows what to do after that. Stay in his lane. Race. Win!

“I don’t really think about any opponents,” he says. “Focusing on myself is way more important. I can’t control what they do, but I can control everything I do.”

He was named high school boys 'athlete of the year'. And, he has won several international races over 100-meter, 200-meter and as part of the 4x100m relay team.

At the prestigious 2019 Athletissima Diamond League in Lausanne, Lyles set his latest personal record over 200-meter with a speed of 19.50 seconds which makes him the 4th fastest person in history. “Even though I didn’t make the Olympic team in 2016, a lot of good things came out of it,” he says. “I was able to move my life forward.”

Now, he’s taking steps towards one of his ultimate challenges — winning at the 2020 Summer Olympic Games in Tokyo. “My biggest goal is to win a gold medal at the Olympics,” he says with a chuckle. “Three of them actually!”

REWIND — THEN
FAST FORWARD

Recording a set of your favorite songs on a D90 TDK cassette tape. For several generations, there was nothing like it! First, there was the sleek look: that slightly exotic octagon logo, followed by those simple three letters — TDK!

Then, there was the sleek sound when rewinding and fast forwarding, a smooth whoosh! TDK tapes never seemed to break. They always sounded great. And to this day, the many faithful purchasers of TDK VHS and cassette tapes can still play them, if they can find a machine that will accommodate those formats that is.

Yes, times have changed. And so has TDK! When it was founded in 1935, the Tokyo based company specialized in manufacturing the magnetic material ferrite. In the 1950s, it was transformers, ceramic capacitors and other electronic components. In the late 1960s, they launched cassette tapes. Eventually, as formats changed, so did TDK’s focus: VHS tapes and other consumer products were at the forefront.

Behind the scenes, TDK was constantly innovating its business to business activities in other ways too. They maintained a venture spirit that was always aiming at new heights. Like track star Noah Lyles, TDK quickly pivoted into multilayer electronic components and magnetic recording heads for personal computers.

Today, with nearly 105,000 employees in over 200 design, manufacturing and sales locations across 30 countries, TDK leads the world in electronics. Wherever it’s created around the globe, TDK aims for a unified “Monozukuri” — or location-free — standard, guaranteeing that each product has the same high quality the company is known for.

That has a big impact in many areas of our daily life, as they are creating components that are included in many products we use every day. From five core competences in magnetic materials, electronic components, thin-film techniques, spintronics and nanotechnologies — comes a wealth of advances in many essential areas.

ATTRACTING
TOMORROW

Like Noah Lyles, TDK focuses on a technological plan, which it then executes in a variety of fields and industries. This includes creating electronic components and modules which are helping to expand what smartphones can do as the world moves towards 5G technology.

It’s helping the electrification of automobiles so internet connected cars can utilize advanced driver assistance systems. Power film capacitors and neodynium magnets are helping generate wind power and renewable energies.

TDK’s products are also helping various modes of transportation, like rail systems, become more efficient. Smartphones, personal computers, electrical appliances, industrial equipment and transportation systems all benefit from TDK’s precise, focused components.

One such component is TDK’s motion sensor product, which enables state-of-the-art dynamic range photography and burst imagery for use in smartphones, cameras and such consumer electronics items such as drones and fitness trackers.

It follows a long line of TDK improvements in this field, as the company was the first to market such performance leading imaging features this decade.