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My Way of Life

  • Way of life is straightforward: being authentic

  • Way of life is value: making the right choice.

  • Way of life is sporty: being active

  • Way of life is spirit: focusing on people

  • Way of life is value: making the right choice.

  • Way of life is sporty: being active

Food

Fenny Maria's Jakarta Old Town

Fenny Maria enjoys balancing her busy life in the travel industry by visiting the Kota district, Jakarta’s Old Town, where street performers, traditional food and historic Dutch colonial architecture are the perfect break from the bustling city centre.


Cafe Batavia, with its welcoming decor and relaxed atmosphere is the ideal place to try some of the local cuisine.

Cafe Batavia

Fenny's job as a travel agent in Jakarta for 18 years means she knows where to go for an authentic taste of Indonesia. One of her favorites, and a recommendation, is traditional Indonesian Chicken and Rice in the classic surroundings of the Cafe Batavia. Wooden floors with a nostalgic ambience recall opulent days gone by, a reminder of the former Dutch colony from the 16th century.

Nikhil Baveja's Dhaba Delights

A common sight on the highways of India, a Dhaba is a truck stop and a place of pilgrimage for good honest Chai or fresh coffee.


The Dhaba is where Nikhil typically pauses on his way out into the countryside, thoughts of work and citylife ebb and the only taxing thing on his mind is what to eat next. The winding route out of the city provide bikers like Nikhil fast thrills on the roads and a true taste of Indian fast food on the plate at the end of the ride.

The Nisarga Bar and Restaurant

The Nisarga Bar and Restaurant on the outskirts of Bangalore is Industrial Designer Nikhil Baveja's foodie secret. The menu is enticing, stir-fried vegetables cooked fresh for the table. Papad, or poppadum, crispy, savoury, moreish - in fact it’s all...delicious. The specialities range from Classic Tandoori chicken to grilled Mutton to Gobi Manchurian, a cauliflower dish said to have originated in China - hence the name. A feast fit for a hungry biker as well as a rendezvous for friends - and because Bangalore is 'biker-town' - the Nisarga provides the perfect setting for Nikhil to catch up and refuel.

Magnus Mitboe's
Comfort Food Secret

Spending time in the big city can get to be too much for some people, Norwegian Rock Climber Magnus Mitboe is no exception - he just has to get out some times.


So, it's off to the town of Sunnfjord for refuelling.

Håndverkeren Kaffe og Te

Sunnfjord, the location of Europe's largest mainland glacier is also home to Håndverkeren Kaffe og Te, rock climber Magnus Mitboe's favorite venue, a chance to meet up with friends and reboot the system after a long day climbing in the surrounding area. The final challenge of the day for him will be a large cup of hot chocolate together with a frosting-peaked cup cake.

Aurélien Fontenoy's
Comfort Food Secret

Aurélien had adrenaline pumping through his veins from a very young age. He had skis before he could walk and he graduated to two-wheels not long after. By then he was addicted, becoming National champion at 14. Today, a motorcycle ride in the mountains on the route of the Tour de France leads to a homestyle kitchen restaurant with log fire. Mountain bike rider, Aurélien Fontenoy enjoys a well deserved meal in friendly surroundings.

Fort Saint Eynard

Mountain Bike rider Aurélien Fontenoy finds comfort and restoration in the warm and welcome surroundings of the Fort Saint Eynard. This is a place Aurelien heads to at the end of a long motorcycle ride through some of the most beautiful scenery in France. Today's order: Gratin Dauphinois, with a side order of cured ham and salad is followed by Gateau au Chocolat Maison. On their own simple rustic dishes, combined, they rival the menus in some of the best restaurants around the world.

Marco Santini's Comfort Food Secret

Marco Santini is the co-owner of New York's ION studio and a leading stylist whose work has featured in Vogue, Glamour, Dazed and Confused and on New York Fashion Week runways. His passionate work on a range of creative projects with leading designers and style magazines ensures Marco's leisure time is at a premium. Taking a ride on open country roads to Auntie El's Country Bakery provides him with a necessary break from his intense schedule.

Auntie El's Country Bakery

For Marco Santini the journey is as important as the destination. Auntie El's country bakery is the perfect place to stop off after an hours ride north out of New York. This friendly farm shop, in the village of Sloatsburg, is an ideal place to take a break and savor their superb homemade apple pie. Authentic and genuine, it's no wonder Marco comes to this eatery to recharge his batteries. Occasionally swapping the fashion world for home-cooked creativity is what keeps Marco grounded. For him "It is the best cure for keeping your life in balance".

Michael Bastian's Comfort Food Secret

Michael Bastian is a designer, he creates luxury level classic American apparel for his own label as well as a creative collaborator with renown global brands ranging from sunglasses to flip-flops. Based in Manhattan he's a truly global citizen with retail outlets in several countries around the world but it's to a quiet town north of the Big Apple that he returns to, to recharge his batteries - find out one of the reasons why.

Vintage Cafe

There's a time and a place for everything, they say. The time for eating designer Michael Bastian's favorite dish of Lobster with Mac (Macaroni) and Cheese is when he's taking a break from the fast–paced world of fashion — and the place is The Vintage Cafe in the relaxed town of Beacon, New York. It's a place to where he travels often for comfort food that restores the spirit. A sizable portion of this classic pasta dish accompanies fresh Lobster and the eclectic surroundings make for a unique and nostalgic, gastronomic experience.

Zakki Halim's Jakarta

Zakki is a graphic designer with big plans for his future. For this Jakarta based multi-media entrepreneur cost, convenience and inspiration play a big part in his decision-making process.

Whether it's his choice of restaurant for lunch or just taking in the sights of Jakarta with his fiancée as passenger, two-wheels is best around this busy city.

Solaria Restaurant

For Zakki, Taman Mini is not just a cultural experience it's a culinary one too. His favourite restaurant Solaria, is the place for the classic Indonesian dish, Nasi Goreng followed by a refreshing coconut drink. Indonesian cuisine is equally famous for Satay, seasoned, skewered and grilled over charcoal. This simple dish is universally enjoyed by diners' in high-class restaurants and by hungry tourists sold by street vendors.

Drive

Fenny Maria

Fenny Maria

For Fenny, taking to four wheels is a way to do her job as a travel agent. Whether checking up on clients sourcing contacts or finding new and interesting attractions to recommend her car provides Feni with a bit of 'me time' too. A personal space where she can listen to her music and have a bit of fun. Heading off to Kota to grab a meal with friends and experience the district's street performers and search for gifts from the many souvenir stores, a car gives her the freedom to do what she pleases. In Jakarta, there's a lot to see.

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Nikhil Baveja

Nikhil Baveja's Biker Stop

Bangalore used to be a sleepy, retirement town. No more. Nowadays it's a buzzing city, and for this reason priority number one is to leave the office behind get out through the melee of cars, coaches and livestock and head for the hills - the Nandi Hills to be exact.


For industrial designer Nikhil Baveja, the journey is a chance to wind down, take in the beautiful Indian scenery and sample some culinary delights along the way.

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Magnus Mitboe

Magnus Mitboe's favorite Drive

According to Norwegian rock climber, Magnus Mitboe, the rules for life are 'all about choosing your own way…' and it's on the road that he finds his inspiration.

It's on a long drive out of Oslo that he looks out for the best climbing spots and that all-important combination of sea and vertical challenge. His vehicle, he explains, is the most important piece of climbing equipment he has and whilst it may not take him to the edge vertically, the SX4 will definitely take him further in his quest for solitude and adventure.

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Aurélien Fontenoy

Aurélien Fontenoy's favorite Drive

The twist of the wrist and the surge of power that comes from a motorcycle is what captivates Mountain Bike rider Aurélien Fontenoy's imagination. It's on the roads around the Col Du Gallibiers, the route of the famous Tour de France that he finds his thrills. Long straights to get up to speed, twisty switchback curves that test both rider and machine, the comparisons to cycling end there as the bike covers large distances up to the snowline of the mountains. A ride of your life, leaving him restored and content.

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New York

Marco Santini's favorite Drive

Stylist and co-owner of ION studio, Marco Santini relishes the opportunity to take to the country roads surrounding New York. Whether it is along the coast, or heading to the forests and lakes Marco enjoys savoring the sights and smells of the countryside, and the peace and inspiration that can be found away from the city. Taking the time to escape on his bike keeps Marco energized and inspired.

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New York

Michael Bastian's favorite Drive

Designer Michael Bastian's hectic schedule of runway shows and seasonal clothing collections is occasionally put on pause as life takes a more sedate pace. Drive a couple of hours from his office in Manhattan to find his sanctuary. Beacon, New York is a historic town with antique shops, restaurants and friendly locals. To get there you journey North along the Sawmill River Parkway, as the mighty Hudson River guides you to the town it feels like you're transported back in time.

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Zakki Halim

Zakki Halim

At weekends Zakki heads out to Taman Mini with his fiancée to experience the authentic flavour of Indonesia. It's a theme park - Indonesia in miniature. This charming spot appeals to Zakki's design sensibilities and provides a great deal of inspiration for his work.

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History

Hayabusa

First unveiled in 1998, the Hayabusa created a sensation in motorcycle world.

With its unique package of the futuristic styling, wind-cheating aerodynamic lines and large displacement 1299㎤ engine defined new levels of sportiness. To ride the Hayabusa - Japanese for "Peregrine Falcon" - was to be immediately convinced that something special was taking place. Never had a bike of such size and with such power been able to stop so effectively, handles curve predictably, and feel so comfortably agile throughout ride.

The Hayabusa's versatility and effortless acceleration immediately defined a new class of Sportbike. Its reputation and unrivaled performance soon made it a legend.

Through countless engineering refinements of the original design since its first introduction, the Hayabusa spirit has endured. The addition of a new ABS and Brembo Monobloc front brake calipers takes the Hayabusa and rider to new heights.

Great Bikes

For decades, Suzuki's ideas have shaped the evolution of the motorcycle. Today's sports bikes still draw inspiration from the 1981 GSX1100S KATANA. Taking its name from the samurai sword, the sharp, flowing lines created by German designer Hans A Muth have made it one of the most influential bikes of all time.

The company established another new class of motorcycle with the 1988 DR-BIG. With its displacement of 779cc, the air-cooled with SACS (Suzuki Advanced Cooling System), 4-stroke, SOHC, 4-valve engine boasted the world largest single cylinder at that time. Based on feedback acquired from the Paris-Dakar factory racer DR-Z, its production version dubbed "DR BIG". One-piece design of engine shroud, big fuel tank and front fender was distinctive for this big off-roader. Over two decades on, it's still the blueprint.

DR-BIG

Today, the Satria F150 is setting the pace in the world's fastest growing market for two-wheelers. Condensing big bike technology such as DOHC engine, 6-speed transmission and high performance brakes into a step-through type motorcycle, the Satria F150 shows its unmatched performance and presence in key global markets such as Indonesia. With its unique concept in aggressive style became gradually popular, earned the respect and admiration.

Satria F150
GSX1100S KATANA

Great Cars

SUZUKI has long been one of the pioneers in compact car design, whether for cities, the open road or the great outdoors. Wagon R Introduced in 1993, the SUZUKI Wagon R overcame the main limitation in small urban cars: cabin space. Its revolutionary design used a very short hood and almost vertical sides and rear, making the vehicle taller, and maximizing the room inside. The best-seller in its class for over a decade, the Wagon R has sold over 3.5 million within Japan alone. Cappuccino SUZUKI's innovative approach to a sports car in 1991 resulted in the Cappuccino. SUZUKI's sport performance mini-vehicle focused on the key ingredients: front engine, rear-wheel drive layout with 2 seats, a lightweight body, 50:50 weight balance front and back and a detachable hardtop.

Cappuccino

A hit at the time with drivers who loved the compact body and cutting edge ABS and LSD technology, the Cappuccino is now a sought-after classic. Escudo When SUZUKI introduced the Escudo, (aka Grand Vitara) in 1989, the compact SUV introduced the idea of an off-roader with a stylish rectilinear design, light weight, robust body and great performance on any type of road surface. In 1997 SUZUKI updated the design, and are still continuing to make improvements, maintaining it's position as SUZUKI's leading 4WD brand for over 20 years.

Escudo
Wagon-R

4x4 Success

Back in the late 1960s, SUZUKI Motor Corporation recognised the potential for a small, fully capable 4x4 vehicle to increase people's mobility. The result was the Jimny, first launched in 1970. The car gained admirers the world over, and became a global success, going on to sell more than 2.57 million vehicles in more than 191 countries.

More than 40 years on and still the smallest 4x4 vehicle available, the Jimny's spirited performance, high driving position and distinctive looks have made it both a cross-country favourite and a popular choice for urban driving.

SUZUKI has ensured that over time the car has stayed true to its original values of lightness and go-anywhere capability, while continuously evolving to meet the changing needs of real people.

The car's lightness and its adventurous spirit make the car the first choice for those living in both urban and tough terrain who need reliability and dependability at the heart.

The Beginning

SUZUKI started with one man, Michio SUZUKI, in 1909, creating automated weaving looms that helped Japan's silk industry mass-produce complex patterns. Determined to advance into new fields, in the 1930s SUZUKI decided to produce small motor vehicles.

SUZUKI's work on prototype engines and cars was interrupted by the arrival of WW2, but resumed in peacetime. The company's first "Power Free" bicycle was the result in 1952, which allowed the rider to pedal with or without assistance from a compact "clip-on" 36cm³ engine. The following year SUZUKI's Diamond Free won the Mount Fuji Hill Climb Race, putting the company on the map and starting a long relationship with motorcycles and competition. The success of its first motorcycles was followed 1955 by the innovative SUZUKI.

Power Free

in Suzulight, which used front-wheel drive and helped to popularize small cars in Japan. Since then, the company has produced more than 40 million automobiles, with a range that has become synonymous with value-for-money, high levels of performance and enjoyment.

The secret of its success: staying true to the values that shaped SUZUKI's way of life and his passion for innovation and craftsmanship.

Suzulight
SUZUKI Loom Works

Winning

SUZUKI competes at every level of motorsport and brings excitement to competitions, picking up major trophies around the world on motorcycles. The company has now won the motorcycle Endurance World Championship 12 times, with the 2012 Championship ranking as one of the most exciting ever. Suzuki Endurance Racing Team (SERT) ended a drama-packed 2012 season winning the title at the 35th Anniversary Le Mans 24-Hour race. Narrowly missing the race win, Team Manager Dominque Meliand, who has headed the most-successful World Endurance team in history for more than 30 years, said: "The main goal was to win the world title but we staked everything on the race win, as we really wanted to win our home race at Le Mans - and we didn't miss it by much..." This is the third World Endurance championship winning year in a row.

GSX-R

Introduced in 1985, SUZUKI GSX-R750 redefined the standard of Sportbike. The race-replica motorcycle was the first to give the public the opportunity to enjoy a race-winning experience on the road, while thrilling them on the racetrack as the GSX-R steadily collected championship titles.

GSX-R continued to evolve since then, incorporating the latest racing technologies. With each new GSX-R the company strives to create the greatest sports bike of its time.

And in September 2012, total production of GSX-R series reached 1million units. The latest, the GSX-R1000, stays true to its roots while taking the challenge to its highest level yet: nimble, powerful, lightweight and rider-friendly.

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